7/1/2023 0 Comments Justplay toys![]() Blue’s Clues & You, as featured on the Front Cover of a previous issue of Toy World, is currently the No. There’s lot to look forward to in terms of upcoming product launches. Consumer reviews and sales data will also be used to help retailers understand which lines will work best for their particular store/s, rather than expecting stockists to choose, unguided, from what is a very broad portfolio. The company has always enjoyed strong relationships with brand partners, but there’s a desire to continue developing own-brand lines too, creating a fine balance that offers something for all retailers. While most of the portfolio is licensed there is also a strong selection of own brands, such as Slinky (which Just Play acquired from Alex Brands in 2020), Hairdorables, Winner’s Stable, Totally Tiny and Sensory FX, which Anna says has been performing incredibly well over in America. The company’s show-to-shelf concept focuses on taking the characters and themes kids see in the content around them, and turning them into toys that are relatable, recognisable and in-demand. And while price is important, value is what Just Play prides itself on offering. Product is king at this company after all, it’s where success starts. “The industry has been disrupted by consumer behaviour traditional, rigid development and buying cycles aren’t necessarily the best way to do business nowadays.”Įarlier, we mentioned Just Play’s ambition to become a Top 10 UK toy company, something David says the product portfolio ‘deserves’. “Challenging the UK speed of turnaround is something we really want to do,” adds David. Disseminating that information quickly to the people best placed to make use of it is key to making sure Just Play can capitalise on emerging trends as they arise. Charlie and Geoffrey provide performance updates of some description almost daily, meaning the data on what is working (and what isn’t) is transparent and available almost in real-time. ![]() The world around us is getting faster - consumers now have access to 1-day delivery, kids can download and watch content wherever and whenever they want – and businesses must be similarly fast-paced if they are to be a success in the marketplace. To achieve this, David explains, the company must be reactive, flexible and adaptable. Part of the presentation we’re shown during our visit highlights Just Play’s ambition to become a preferred partner to retailers and licensors alike.
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